Ultimately, the goal of your ecommerce business is to attract more customers and drive more sales - and one of the most effective ways to achieve this is by creating a seamless customer experience.Īccording to a report by Linnworks, 76% of consumers say convenience is a top priority when choosing a retailer, while nine out of ten customers will select an online store that provides a seamless shopping experience.Ĭustomers want to be able to navigate your online store quickly and easily, all the way from browsing the homepage to putting items in their shopping cart. Other than simply forming the structure of your website, a strong ecommerce architecture holds a number of other advantages that are bound to help you scale your business. In case you want more information about different types of ecommerce architectures, here’s a helpful webinar from Amazon that dives into seven steps for selecting the right architecture for your business. Therefore, merchants don’t have to deal with the hassle of modifying their existing settings each time the platform updates. With full product catalog and backend functionality, SaaS allows you to get your site up and running in no time, since the provider is in charge of maintenance, hosting and site performance.Īdditionally, a SaaS architecture allows merchants to quickly upgrade their website to the newest version since updates happen in real time. This kind of architecture uses Software as a Service (SaaS), which hosts software and data in the cloud and is accessible from various web browsers. SaaS.įor smaller and/or newer ecommerce businesses, an out-of-the-box ecommerce solution may be a better fit. This information may be stored using a relational database management system such as LINQ or SQL. The data tier, also known as the database layer, is the final layer used to store data and process requests. So, the next time the customer logs into the website, the business layer has already saved the user’s preferred shipping and payment methods so they don't have to re-enter them in the future. It uses business logic, a specific set of business rules, to gather and process information, and it can also add, delete or change information in the data layer.įor example, the business layer would be in charge of tracking user preferences as customers navigate the website, view products and make purchases. The business layer, also known as the application or service layer, is at the center of the application. The presentation layer is often developed using HTML, CSS or JavaScript, but, depending on the ecommerce platform, desktop applications may be written in multiple different languages. It is the user interface and communication layer of the architecture, where the customer interacts with the website on the frontend, and the application collects data and processes requests from the backend. Just as it sounds, the presentation layer is the part that is presented to the customer. Let’s go a bit further and see how each one functions. This is why the three-tier ecommerce architecture includes the same components as the two-tier but with one additional tier: the business side.Īlthough they work together to form the overall architecture, each of the three layers - the presentation layer, the business layer and the data layer - operates as a separate module on a separate server.Ĭompared to the two-tier architecture, the three-tier approach is better suited for gathering data and improving decision-making processes. The customer-side application typically runs on the client computer to gather data from the customer and communicate it back to the database server, thus creating a consistent interaction between the two tiers.Īlthough the simplicity of the two-tier architecture might work for some businesses, others may need more functionality. The business application logic may run on either side of the architecture, while the client processes function on the opposite side, which allows the entire application to work more efficiently for the end user. The first is the client side, which is where the user interface runs, and the second is the server side, which holds database data.įurthermore, there are two web applications that run on each side of the architecture: the business logic and the customer-side application. Two-tier.Ī two-tier architecture refers to two components of your ecommerce business that function on two sides of the architecture. There are several different types of ecommerce architectures to choose from, but here we’ll highlight three of the most common types, how they function and what advantages they hold for your business.
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